YOU ARE THE GOD OF YOUR FISH'S UNIVERSE

How to sell the leading aquarium and fish food supplier brand, Tetra? Sell the hobby of fishkeeping first. How do we sell this particular hobby? By helping people realize that creating and maintaining an aquarium you are the God in your fish’s universe. 

 

 

| rebranding

A modern design to keep the company’s leading status and iconic wave element.

 

| packaging design

All the Tetra products are divided into three distinct shapes based on their categories, following the new branding color guideline.

A pepper grinder shaped packaging makes sure you can feed your fish without smelly fingers.

 

| virtual reality

TetraSwim, a chapstick sized submarine with a build-in camera.

Link the TetraSwim with a VR device to interact with your fish and watch their life anytime they want.

| TetraSwim in aquariums

In this viewing booth, visitors can enjoy an immersive TetraSwim VR experience. 

Tetra_tetraswim_aquarium.jpg
Tetra_tetraswim_booth_10s.gif
 

|print

tag: the leading aquarium and fish food supplier 

 

Role:

Concept development

Rebranding - Logo and packaging design

3D modeling and animation

RECOGNITION:

Best In Show - Richmond Ad Show - Student Category, 2017

Shoutout in Richmond BizSense