The Portal To A Mysterious World

When sport is seen as a fashion trend, what can Nike do to change it?



| How to shop for more sports

Scan the QR code on WeChat, Weibo, and Nike retail store to access this digital store. Choose your sport category to shop for Nike products, services and experiences with these simple steps. Enter the world to bind your Nike+ account. Sweat and move to finish the challenge. With Nike+ data and offline coaches logging in your performance, you can purchase and experience the reward. Repeat to get all you can.


| case study site

click here


Role: Creative
ECD: Eric Cruz


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