Aroma rice cooker is an easier method of cooking perfect rice than using pots. Most Americans don't know that. And if you use Aroma, your rice will thank you. After all, there isn't much more they would ask for. 


| social

The life of a talking rice kernel is, at best, a humble one. 

(click on image to enlarge)


| packaging

Partnering with rice brand Botan, Aroma will include a sample-sized portion of rice with each box. On the sample is a thank you note from the grateful grains.


| the quest for the cooker

The hero's journey as seen through the lens of a rice grain searching for the perfect way to be cooked.



| print

tagline: always perfect rice


|process of making

I painted these ads using watercolor.

Here's how it came to life.


Jenny Yoon | Copywriter